The importance of subscriber identity, demographics data, behaviour data and user metrics

Our latest data from our clubs, groups and projects show that 96% of the 34,000 members (attendees) are young people under the age of 25, peaking at the age of 13-15 years old. ┬áIn addition, we know the busiest clubs are those with young members in the highest areas of deprivation – showing a great need for youth provision – no surprise to most of you I suspect.